How to Use SMS Messaging to Increase Web Traffic
With over half of the world’s population having access to the internet due to more affordable smartphones and mobile data plans, the big question here is: “Are your prospective clients and customers visiting your site?”. Website traffic is important for a business because the number of visitors are the number of opportunities you have on getting new customers. So the more traffic your website gets, the more chances you have in building your brand presence, gaining a new customer and getting that sale.
According to 2018 Global Digital Suite of Reports, with smartphones being the world’s most preferred choice for going online, you can use SMS text messaging to lead people to your website or any other online channels you have, for instance your social media pages.
We have gathered 3 ways on how sending out SMS can be used to increase your website traffic:
1. Bring Referrals to Your Site
If a customer has purchased your product or service before, you can send out an SMS with a customized referral link attached for them to share it to their friends. Make sure to reward your customers when their friends use the referral code. It will not only drive people to your website, it is also a good chance to have new customers.
2. Promote Relevant Blog Posts to Your Customers
When a client reaches out to your company wanting to know more information for a certain issue you cover, you can text them a confirmation and give them an update that their enquiry is being processed and your service personnel will contact them soon. Depending on their query, you can even link your FAQs webpage or any relevant blog post for them to get more information.
3. Run Competitions or events on your website
You can run competition or events on your website or social media pages that are attractive to your target audience. Send out a SMS to inform them on it and of course provide them with incentives for them to join the competition. You can consider ideas like inviting them to watch a podcast or video that will only be featured at a certain time on your website where after watching it, they will be quizzed on. Those who answer it correctly stand a change to win a price or a discount, you can even make use of referrals strategy to get additional traffic.
These are just a few ideas for using SMS text messaging to generate traffic to your website. If you are interested and would like to start using SMS to improve your website traffic, reach out to us at +6017-9199338.